Bruin Professionals Beverly Hills Chapter Meeting

How to find your perfect message

Imagine knowing EXACTLY what to say to your audience that would instantly communicate how you're different, what your unique value is, and inspire them to say YES. What would you need to say to make that happen?

Every business has that one extraordinarily effective message. The one that turns them from considering you to choosing you. It’s a result of how our neurology is set up to respond in a way that makes us feel resonance and desire.

Using a series of easy-to-grasp examples Michael builds a picture of how our neurology operates to make us feel good about you and what you are offering. Then you’ll learn the specific real-world strategies that are uniquely suited to "speak" directly to this core neurology and have the most impact on your customer’s decision to buy.

Here’s what you will learn:

• How to generate resonance and attraction in your customer

• How to craft a message that is pitch-perfect for your ideal customer

• How our brain is actually wired to make the decision to buy, and the right kind of message that makes the decision go your way

• The difference between the wrong message and the right message for your specific business